This introductory text offers an alternative to the encyclopedic, technically oriented approach taken by traditional textbooks on macroeconomic principles. Concise and nontechnical but rigorous, its goal is not to teach students to shift curves on diagrams but to help them understand fundamental macroeconomic concepts and their real-world applications. It accomplishes this by p...(展开全部)

The new edition of a concise and nontechnical but rigorous introductory text that emphasizes fundamental concepts and real-world applications, thoroughly revised and updated. This introductory text offers an alternative to the encyclopedic, technically oriented approach taken by traditional textbooks on macroeconomic principles. Concise and nontechnical but rigorous, its goal i...(展开全部)

What do we want our students to be able to do upon completing an introductory course in macroeconomics--shift curves on diagrams or interpret media commentary on the economy? This book, an effort to lead students in the latter direction, offers a clear exposition of introductory macroeconomic theory along with more than 600 one- or two-sentence "news clips" that serve as illust...(展开全部)

布拉德利·希勒(Bradley R. Schiller)曾获哈佛大学经济学博士学位，现任美利坚大学经济学教授，具有30多年丰富的教学经验，多次获得美国国家教学奖。希勒教授在发展经济学领域颇有建树，其《贫困与歧视经济学》一书堪称这一领域中的经典之作。希勒教授还曾在小布什政府担任宏观经济政策顾问。

With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring innovation, digital multi-platform developments, the econo...(展开全部)

With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring innovation, digital multi-platform developments, the econo...(展开全部)

Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book: > Explains the fundamental concepts relevant to the study of media economics > Considers the key industrial quesions facing the media industries today > Relates economic theory to business practic...(展开全部)

Through a direct and practical approach, this text presents the current economic factors that affect the real estate market and cause real estate values to change. Case & Point features throughout provide thought-provoking application of concepts and help generate discussion. No formal background in economics is required for both salesperson and broker candidates to gain a soli...(展开全部)

Master the basics of real estate economics with ESSENTIALS OF REAL ESTATE ECONOMICS! With a direct and practical approach to presenting the factors that cause real estate values to change, this practical real estate text provides you with the tools you need to succeed. Hot button feature topics and answers to reviewing your understanding questions ensure that you successfully m...(展开全部)

丹尼斯·J·麦肯泽，美国南加利福尼亚大学房地产专业教授，加利福尼亚州地产管理部门的高级咨询顾问。他在房地产经纪领域进行了多年研究，成果丰富，并因为出色的工作被加里福尼亚地产协会授予荣誉勋章。